The Future of UX Design: How AI will Impact UX Design
Before you press the panic button, let’s clear this first
Will AI replace UX designers?
AI cannot replace UX designers. After all, at the heart of UX design are humans, and designing for humans requires empathy. However, we all must have come across the popular quote that AI cannot replace humans, but humans with AI can. According to Radix, the AI market will grow at 38.1% CAGR till 2030 with approximately 97 billion people working in AI by 2025. This means that AI UX design is here to not only stay but bring about a change and UX designers need to acknowledge that the future of UX design will heavily depend on artificial intelligence in UX.
So, what is the future of AI in UX design?
How can it bring changes in not only the user experience of digital platforms but also processes in UX design?
1. Personalization
According to InstaPage, 74% of customers are frustrated when the content of the website is not personalized. Likely, customers will not engage with your website if the content is impersonal since we’re surrounded by personalized content everywhere, be it an Investment app, e-commerce website, or the prime example Netflix, we’re always given personalized recommendations.
This is possible because AI UX design can analyze user data such as their preferences and behaviors to provide customized experiences for each individual. Social media platforms thrive on analyzing algorithms and suggesting relevant content, ensuring that we spend hours on their platform without even realizing it.
2. Content Generation and Editing
Let’s not forget the magnum opus of generative AI, ChatGPT, which has revolutionized the way we work in this past year. UX designers don’t have to rely on lorem ipsum anymore and can use ChatGPT for creating microcopies such as button labels, error messages, product descriptions, and even FAQs. Of course, such content can never be a substitute for an experienced UX writer and needs to be moderated. Further, it may not be the most accurate, however, it gives a good start for anyone stuck with writing for interfaces and helps streamline the entire content generation and editing process.
3. Enhanced help and support
Through AI-powered chatbots, a company can now offer 24/7 customer service and assistance, handle large volumes of queries, and provide quick responses. Automation not only cuts down significant costs and time, but it also increases the satisfaction of customers who benefit from efficient and prompt responses. Chatbots are also less prone to errors and continuously learn to give better and more effective responses.
Chatbots also enable companies to gather data about users and the challenges that they face to optimize their apps for a better user experience. However, not all times chatbots can be a replacement for human interaction and empathy as many customers would prefer to seek help via call. Still, chatbots have improved ways in which apps can assist and as more and more companies are using them, they are going to stay and advance further in the future.
4. Accessibility and Inclusivity
AI for UI UX design makes it possible to improve accessibility for people with disabilities. For example, AI can generate alt text for images on websites and apps, give voice-guided navigation to people with visual impairments, or make layout adjustments to allow content to be more readable for people with cognitive challenges. AI can also automate the process of translation so content can be generated and made available in multiple languages, thus transcending language barriers.
Further, AI can provide real-time assistance through virtual assistants, voice interfaces, and chatbots to help individuals with communication difficulties like suggesting input for form errors or explaining unfamiliar terms and guiding them through complex processes. According to Radix, it is predicted that by the end of just 2023, there will be 8 billion AI-powered voice assistants. If the near future boasts such high numbers, we can definitely expect AI to revolutionize the UX industry and make digital platforms more inclusive.
5. Predictive Analysis
AI UX design has the power to analyze large amounts of data in seconds to predict user behavior. This enables UX designers to understand individual preferences, behaviors, needs, and how a user is likely to interact with an interface.
AI can speed up the A/B testing process by predicting which design variations are likely to perform better. While this cannot be a substitute for in-depth UX research, it can act as a complimentary to make better informed UX decisions. AI can continuously analyze user responses, recommend changes, and provide feedback to UX designers based on predictive analysis of areas that can be improved.
If you are looking for AI tools to streamline your entire UX design process from research to prototyping, check out our article on the powerful 8 AI UX tools every For UX designer
