Is ChatGPT Not Showing Your Content? Here’s Why You Should Care

With over 400 million active users, ChatGPT is already reshaping how content is consumed. People are increasingly using it to get quick answers to their questions, making it a powerful tool for both knowledge sharing and content discovery. But, there’s one problem for website owners and digital marketers: ChatGPT may not be showing your content.

Our agency website gets 150+ visits per month from ChatGPT, and if your content isn’t showing up, you could be missing out on a huge traffic source. Let’s dive into why that happens and how you can fix it.

How Does ChatGPT Find Your Content?

ChatGPTBot

ChatGPT uses a bot called GPTBot to crawl and discover content across the web. Similar to how Googlebot crawls your website for search results, GPTBot scans your pages and decides what it can show in ChatGPT answers. However, there’s a major difference between the two bots and how they handle your content.

GPTBot vs. Googlebot

While Googlebot renders your content and sees the webpage as a user would (including dynamic content like JavaScript), GPTBot works differently. Instead of rendering JavaScript, GPTBot reads the raw HTML response of your website. This means that if your…