No matter how good a product is, it will not stand out if it has an outdated design. Users get the impression that the product or website is inactive because of the outdated design. Following the latest trends will help your product or website stand out and provide a better…

Facebook is going to be focused on building a metaverse. Mark Zuckerberg described the metaverse as being an even more immersive version of the internet “we think the metaverse will be the successor to the mobile internet instead of looking in a screen you’re going to be in the internet”. …

Honestly, Finance is generally not a topic that excites most of us. By just hearing the name of it, the mental picture that we draw makes finance handling either complex or boring. Hence, the expectations on UX design for fintech have never been this high — for only it has…

What are KPIs? A quantitative or qualitative, outcome-based unit of measurement that indicates how well a brand/product is performing in achieving its business objectives is known as a Key Performing Indicator (KPI). KPIs vary vastly based on the goals and other factors of the business. Why is choosing metrics essential? Choosing the right KPI not just lets you…

Have you taken a great leap in your career getting your startup idea off the ground?. If so, you might want to know that this undertaking isn’t a piece of cake. The determination it takes to pull together a startup is sky-high. Although, it takes more than just enthusiasm to…

The journey of the customer starts way before they onboard and continuous even after they leave. We can divide the journey into 3 major parts: Presales, Sales, and being a customer. Mapping the customer journey will help you in identifying the customer pain points, opportunities to increase customer engagement, and…

What is a Dashboard? Dashboards are the comprehensive overview of data that represents the goals of the business and the results that have been achieved. This at-a-glance graphical interface is a commonly used data visualization platform to get quick insights on required data. Before knowing how to implement an effective Dashboard UX Design, one…

UX design is essential in ensuring optimum user experience, especially in Edtech products and services. This is why UX designers’ primary goal is to answer the pain points of users to make the products and services attractive to them. However, how exactly do they do that? In this article, we…

Digital Marketing for SaaS? Here are 7 Effective Strategies There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy. In the early days, all that the tech-experts had to do was create something that solves customers’ problems, demonstrate its benefits, and done! SaaS product sold…