SaaS Product Metrics to access the growth of your product

What are KPIs?

A quantitative or qualitative, outcome-based unit of measurement that indicates how well a brand/product is performing in achieving its business objectives is known as a Key Performing Indicator (KPI). KPIs vary vastly based on the goals and other factors of the business.

Why is choosing metrics essential?

Choosing the right KPI not just lets you…


Have you taken a great leap in your career getting your startup idea off the ground?. If so, you might want to know that this undertaking isn’t a piece of cake. The determination it takes to pull together a startup is sky-high. Although, it takes more than just enthusiasm to…


The journey of the customer starts way before they onboard and continuous even after they leave. We can divide the journey into 3 major parts: Presales, Sales, and being a customer. …


What is a Dashboard?

Dashboards are the comprehensive overview of data that represents the goals of the business and the results that have been achieved. This at-a-glance graphical interface is a commonly used data visualization platform to get quick insights on required data.

Before knowing how to implement an effective Dashboard UX Design, one…


Designing an E-learning app in 2021 — Education App Design

UX design is essential in ensuring optimum user experience, especially in Edtech products and services. This is why UX designers’ primary goal is to answer the pain points of users to make the products and services attractive to them. However, how exactly do they do that? …


Digital Marketing for SaaS? Here are 7 Effective Strategies

There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy.

In the early days, all that the tech-experts had to do was create something that solves customers’ problems, demonstrate its benefits, and done! …


No matter what the product is, the ultimate entity that decides how well the product is received is, “User Experience”. The designer takes up the ultimate responsibility of planning the depiction of the product. And, the success of the product is achieved when the user comes back to it again…

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