7 Effective Digital Marketing Strategies for SaaS Businesses

Digital Marketing for SaaS? Here are 7 Effective Strategies

There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy.

How to Do Digital Marketing for SaaS the Right Way?

When it comes to digital marketing, most people think of it just as B2C marketing, and consider it to be nothing more than Search Engine Optimization and a bit of social media marketing.

  1. Product Trials can Help Lure in Customers
  2. SEO is Still the Key
  3. Try Referral Marketing to Gain New Customers
  4. Stay on the Top with Google AdWords
  5. Consider Running a Co-Marketing Campaign
  6. Retarget, Retarget, Retarget

1. Content Marketing Goes a Long Way

All kinds of businesses, everywhere, and anywhere, are using content marketing to build their brand image, attract more potential customers to their website, build customer trust, and generate more leads.


The popular file storage and sharing service have lots of customers and prospects whom it targets through targeted content in the form of blog articles on Dropbox, Dropbox Tech, Dropbox Business, and Dropbox Developer.


We all know about the reputation of Moz for its well-researched, informative, and high-quality content.


The content marketing strategy of Intercom revolves around product management, startups, design, and marketing.

2. Product Trials can Help Lure in Customers

For most SaaS companies, product trial isn’t just a great, but rather an important source of quality lead generation.

3. SEO is Still the Key

You must’ve heard about the importance of SEO numerous times already, but if your site still isn’t optimized for higher rankings on search engines, know that you’re killing your own sales!

  • Optimize for voice search.
  • Protect your website with an SSL certificate.
  • Keep uploading new and high-quality content that gets backlinks.
  • Provide a good user experience on your site.
  • Create content that ranks for featured snippets.

4. Try Referral Marketing to Gain New Customers

There’s a lot of research that backs up the fact that referral programs lead to increased sales. And when it comes to developing a marketing strategy for software products, 56% of sales reps think referrals are crucially important. However, a huge number of businesses still ignore this and don’t have a referral program in place.

5. Stay on the Top with Google AdWords

After you’re done with a referral program, the next step in digital marketing for SaaS should involve the mighty Google Ad Words.

  • It’s highly scalable, which means you can increase or decrease the amount you spend on PPC any time based on your business needs.
  • PPC is quite predictable, both in terms of price and results, and so it allows you to keep your marketing budget under control with ease.

6. Consider Running a Co-Marketing Campaign

Want to vamp up your digital marketing for SaaS?

7. Retarget, Retarget, Retarget

Regardless of what your key conversion metric is, if you want your digital marketing for SaaS to be successful despite all odds, retargeting is the key.

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